Advertising display stand



Oct. 9, 1934. C PETCHER 1,976,413

ADVERTISING DISPLAY STAND Original Filed May 15, 1933 2 Sheets-Sheet l Inventor flllomey Oct. 9, 1934. c PETCHER 1,976,413

ADVERTISING DISPLAY STAND Original Filed May 15, 1935 2 Sheet s-Sheet 2 Inventor E. Pafcker Patented Oct. 9, 1934 UNITED STATES 1,97 6,413 ADVERTISING DISPLAY STAND Edward Charles Petcher, Riverside, Calif.

Application May 15, 1933, Serial N0. 671,210

Renewed May 7, 1934 4 Claims. (01. 40126) This invention relates to display stands of the type used for advertising purposes, and the object of the invention is the production of a display stand which will be identical on both sides thereof and from either. side of which an attractive display of dummies having every appearance of the genuine article is presented.

The invention together with its numerous objects and advantages will be best understood from a study 'ofthe following description; taken in connection with the accompanying drawings wherein is illustrated a preferred embodiment of the invention.

At the outset it is to be understood that while the display stand herein illustrated is particularly adapted for advertising milk, cream or other bottled commodities it is in no wise intended to restrict the invention to the display of such, or to otherwise limit the invention in details of construction, combination and arrangement of elements other than may be necessary to meet the requirements of the prior art and scope of the appended claims.

In the drawings:

Figure l is an elevational View of the stand set up for display purposes.

Figure 2 is a top plan view thereof.

Figure 3 is an end elevational view thereof.

Figure 4 is a fragmentary vertical sectional view illustrating certain details of construction to be hereinafter referred to.

Figure 5 is a fragmentary elevational View of a portion of the stand for more clearly illustrating certain features of the invention, and

Figure 6 is a horizontal sectional view through the stand with the dummy articles removed.

Referring to the drawings by reference numerals it will be seen that in general the stand comprises a base 5, a vertical part 6 extending upwardly from the base 5 together with dummies '7, 8 and 9 respectively resting on the base 5 and accommodated within vertical recesses 10, 11 and 12 respectively provided in the vertical part 6; the recesses being arranged for advantageously disl playing the dummies. As will be apparent the weights of the dummies resting on the base 5 will serve to hold the stand against being easily tipped over while at the upper end of the several recesses the vertical part of the stand is provided l with means for engaging the dummies in a manner to insure the holding of the vertical part in upright position relative to the base 5.

The display stand in the present instance comprises two sheets of material, such as card-board,

-identical in edge configuration, placed flatly against one another and having their contiguous sides united for the major portion thereof by a suitable adhesive. Adjacent the base or lower edge portion thereof the sheets are mutually separated and foldable in reverse direction on horizontal fold lines to provide reversely extending. flaps 5a that constitute the base part 5 of the stand. Above the line on which the flaps 5a are foldable corresponding portions of the sheets are of substantially circular configuration as indi-. cated at 12, and said portions of the sheet have extending from one edge thereof and forming part of the vertical portion 6 of the stand wings or extensions 13 which are of such configuration as to simulate the head, neck and a part of the body of a contented cow. Preferably the wings or extensions 13 display on both sides of the stand a life like outline of the body, and body. appendages, aforementioned, of the cow in a standing pose.

The parts 12 of the sheet on the exposed faces thereofwill preferably display such a design as to simulate a second cow reclining, in the foreground, in deep green grass, the pictorial representation of the second cow, on both sides of the stand, being preferably limited to a showing of the cow sufficient to indicate the above mentioned pose of the cow.

At the upper end of each of the recesses 10, 11 and 12, the sheets from which the stand is made have corresponding portions thereof mutually separated and bendable in reverse directions along horizontal or transverse crease lines paralleling the base or lower edges of the sheet providing bottle caps or closure wings 14 bounded by curved lines 15 having their radii at points below the aforementioned crease lines, which lines are indicated "by the reference numerals 16, and by which lines the wings 14 are articulated to the vertical part 6 of the display stand.

In the present instance the dummies '7, 8 and 9 respectively are in the nature of milk bottles, and in actual practice will in fact be milk bottles of standard size and shape, there being in the present instance three milk bottles used, and including a quart sized milk bottle, a pint sized bottle, and a half pint size, the quart size being as shown, accommodated in the recess 10, the half pin size accommodated in the recess 11, and the pint size accommodated in the recess 12.

The wings 14 as clearly shown in Figures 3 and 4 provide closures for the necks of the bottles and are adapted to be pressed into engagement with the usual cap accommodating seat 17 usually provided in the neck of such bottle for Ill) accommodating the conventional paper disk closure.

To suit containers or bottles of this type the edges of the recesses 10, 11 and 12 at the upper portions of said recesses are termed with curved profiles 18 to conform to the shape of the neck of the bottle and as shown, the profiles 18 of the edges of the pockets as Well as the curved lines 15 of the wings 14 extend to substantially circular openings 19 provided above the crease lines 16 for receiving the beaded rims of the milk bottles in a manner clearly shown in Figure 1.

Further, in accordance with the present invention each milk bottle has the interior thereof lined with a suitable substance 20 in any suitable manner for giving to the bottle the appearance of being filled with milk, with the color of the lining substance 20 above the cream line 21 being such as to indicate a header of cream in goodly proportion to the milk contents of the bottle.

In actual practice the stand is set up on a counter, in a show window or the like with the milk bottles arranged on the stand, resting on the base 5 thereof and fitting within the pockets 10, 11 and 12 respectively; and with the necks of the bottles being closed through the medium of the pairs of the reversely extending flaps 14, the flaps 14 engaging the necks of the bottles providing connections, between the bottles and the vertical part 6 of the stand as to insure maintaining the vertical part of the stand upright. The design on both sides of the display stand are complemental one to the other, so that the display will be identical on both sides of the advertising display device.

Having thus described my invention, claim as new is:

1. A display stand comprising two superimposed sheets, identical in edge configuration having the major portions thereof adhesively united, and their base edge portions mutually separated and foldable in reverse directions to provide a supporting base for the united portions of the what I sheets; the united portions of said sheets also having recesses extending vertically upwardly from the base edges of the sheets to receive containers, containers arranged in the recesses and designs and figures respectively on the united portions of said sheets coacting with said containers to form a unitary display.

2. A display stand comprising two superimposed sheets, identical in edge configuration having the major portions thereof adhesively united, and their base edge portions mutually separated and foldable in reverse directions to provide a supporting base for the united portions of the sheets; the united portions of said sheets also having recesses extending vertically upwardly from the base edges of the sheets to receive containers, containers arranged in the recesses and designs and figures respectively on the united portions of said sheets coacting with said containers to form a unitary display, and the united portions of said sheets adjacent the upper ends of said recesses having articulated thereto wings engageable with the containers for maintaining the united portions of the sheets perpendicular to the supporting base.

3. A display stand comprising two superimposed sheets having portions thereof united, said sheets also having recesses, containers arranged in the recesses, and portions of the sheets at the upper ends of said recesses being articulated in reverse directions to provide a pair of opposed wings for engagement in the tops of the container.

4. A display stand comprising two superimposed sheets having portions united and their base edges mutually separated and folded in reverse directions to provide a supporting base for the united portions of the sheets, the united portions of the sheets having registering recesses extending vertically upwardly from the base edges of the sheet, a container arranged in the registering recesses.

' EDWARD CHARLES PETCHER. 

